Have you checked Facebook today? Twitter? For hundreds of Easterners, that answer is yes. SCA Corporate has started to pursue Social Media as a way to keep in touch with current SCAdians, recruit new members, and elicit information from the population it serves. At the upcoming January 26 meeting of the BoD, the new social media policy for the SCA will be presented and voted upon by the directors.
Baroness Leonete discussed the new policy and the role of social media in the SCA with Lord Tobias Morgan, Deputy Society Seneschal for Social Media using Google Chat, which seemed appropriate given the subject matter. It is important to note that until the new Social Media policy is approved by the BoD, all information given by Lord Tobias on it is subject to change.
Lord Tobias is the first Deputy Society Seneschal for Social Media, a position created in August. Tobias resides in the Shire of Vulpine Reach, Meridies, and has been in the SCA for a little over six years. He was the Shire Webminister for most of that time. In modern life, Tobias works for a company that recruits blood donors. He compared his modern work to what he is trying to do in the SCA, saying, “…the challenge of my department is figuring out the best way to communicate with [blood] donors, to meet them on their terms. We have to figure out what speaks to them and build those relationships. That’s really the core of social media too, building a relationship with your audience and figuring out how to speak their language on their terms.”